Lee E. Scharfstein

Producing Amazon Mobile App and new Kindle spots for web and broadcast.

Content Producer for an interactive site for the new Mercedes M Class. "M-Class TIme" http://www.mbusa.com/mclasstime/index

Produced broadcast campaigns for two Nestle/Purina Brands - Tidy Cats and Beggin' Strips.

[a creative development & content production company servicing brands and the advertising community] Initially founded to serve as the primary production consultant and content creator for all of The Economist’s original on-line and digital video content. harold developed creative solutions, executed multiple original on-line web series, and consulted the internal Interactive teams on establishing studios and other production best practices. Since its inception harold has established a roster of award-winning talent and has executed live action production services for local design/animation firms, international production companies and local agencies. Projects: NY1 – Promos, ING Bank – “Save America” for Brain Agency (Poland), SyFy – “DVICE” for 1stAveMachine/SyFy Channel, The Economist – “Tea With The Economist”, “Kal” (Cartoonist) web series, “Digital Nomads” web series

[a creative design and production company in NYC] Produced a trio of test spots for Amazon.com which led to the production a full-up (35mm) version of the Amazon Kindle Holiday spot titled "Zest"

[a NYC-based CGI VFX/Animation studio and production company working in the advertising, broadcast, music video and feature film industries] Consistently delivered extremely high production value to clients often with challenging budgets while maintaining creative integrity and providing what was needed for director’s vision. Maintained a positive working environment in the stressful schedule-crunching live action day-to-day production process while interfacing with clients and agency on all live action production concerns. Projects include: Chase – Blueprint Campaign for McGarry-Bowen, WSIB – Interactive Web Films & RMA’s for DraftFCB (Toronto), Samsung – LED TV “New Species” for Cheil Worldwide, Hewlett Packard – “Magic Box”, “Holiday Remix” broadcast and Holiday Digital campaign for McCann Erickson, Saturn Electric – “Hologram”, “Explosion” for Scholz & Friends Berlin GmbH, SyFy Channel – “Dvice”, Saturn Electric – “Pixel”, “Given…” for Scholz & Friends Berlin GmbH, Nissan – “True Technology/Performance” for TBWA/Chiat Day, Quinn’s for Mother/London

[a NYC-based boutique advertising agency] As the Sr. Producer I managed delivered multi-spot campaigns through the production and post processes with very challenging budgets. I was often able to enhance the campaigns with creative ideas and direction in order to achieve maximum impact. I received an Emmy Nomination for Producer in the competitive Sports Promotion category for work executed for MSG. Projects include: 2007 MSG Plus Network Launch: “Open Mic” Campaign **EMMY NOMINATION, NY Knicks 2007 - 2008 Season Broadcast Campaign, Dish Network: NASCAR, NY Knicks 2006 - 2007 Season Broadcast Campaign, Adelphia Cable Campaign

[television and film production company] As EP for Duffers Lane, I developed the production strategy and was the lead negotiator for the ownership rights for a network television series. Having successfully integrated a legal team and contract negotiations into the production process was a priceless experience for my future endeavors. Project: The Bridge – (Dir. Kohl Norville) for AZN TV Network

[a NYC-based boutique interactive agency] As the Sr. Digital Content Producer of two major interactive campaigns I was charged with the task of taking a broad brand objective and honing both the creative and the production strategies in addition to collaborating on the website design and UI for the content experience. The result was creating a wildly successful (and one of the first-of-its kind) real-people interactive campaign for Johnson & Johnson’s: Splenda brand (SplendaStories.com). The success of this endeavor led to the production a similar campaign for another J&J brand, Topamax (MyWayWithMigraines.com). This campaign site is still live and tells the stories of real people and their struggle with migraine headaches. Live site: MyWayWithMigraines.com

[a bicoastal directing collective with a design/vfx concentration] As a freelance Live Action producer for BNS, I consistently faced new challenges on every project – as every project seemed to include some aspect – whether technology or technique – that had never been executed before. Every team that was assembled had to be unique and truly collaborative in order to be up for the challenges set forth by visionary Creative Director, Jonathan Notaro. Projects include: Diet Pepsi – “Truth In Advertising” for DDB NY, Kmart – Jeans & Pillows ’07 and Kmart – Christmas ’06 for Grey Advertising, NFL Network – “Gumbel & Collinsworth” for ESPN and the **MVPA NOMINATED music video “Light and Day” for The Polyphonic Spree.

[a boutique creative content company] April 2004 - March 2007 As EP and Line Producer for Director (writer & editor) Marcel Lundberg on two extensive documentary projects for high-level NFP organizations I was privileged with the task of creating a legacy. And in the process, becoming familiar with the “business” of 501c3 organizations that have the dubious task of needing to create “marketing” propaganda without any real marketing budget. The result were two films that serve not only as tools for the organizations for which they were created, but as archival pieces of history including one of the most extensive filmed interviews of David Rockefeller Sr. Projects: Rockefeller Family Fund – 40th Anniversary Film: **2009 SILVER & BRONZE TELLY RECIPIANT, Natural Resources Defense Council (NRDC) – 35th Anniversary John Adams Tribute

[a boutique production and VFX house/a world renown interactive agency] Producing interactive live-action elements for a multi-faceted team led by the creative direction of Miska Draskoczy, we worked closely with the Razorfish team to create the Ford Sync [Voice-activated Technology] Alpha website (SyncMyRide.com). Using the bleeding edge technology of the time to blend live action elements into a truly interactive web experience. Site Demo: http://snow23.com/snow23_reel_ford.html

As a Producer in this young and fast-paced environment, it goes without saying that you have to bring you’re A-game. And I brought my A-game along with a Delorian, a Techno-crane, a 50-person cast and crew in addition to a separate EPK crew to handle a promo interview with Corey Feldman for this large-scale theatrical promo with heavy animation integration. Project: I Love the 80’s 3D – Theatrical promo for Director Bex Schwartz

If the Producer is accountable for bringing all of the people (and the toys) to the party, the 1st AD is responsible for putting everyone to work and knowing on an hour-to-hour basis the status of the shoot. Managing a multitude of personalities, crews, props, trucks, equipment, schedules and locations under stressful conditions I am always pulling from my experience in this role that has taught be to be the Eye of the Storm. Projects include: Youth In Revolt Promo – Dir. Daniel Garcia My Active Driveway, AZN Network Television Promos – Dir. Kohl Norville for Dark Factory, National Threat Initiative – PSA’s Dir. Don Millar for The Element Agency, “Secrets of the Occult” – PBS TV Series Dir. Mike Mendez for Big Fun Productions, Romana’s Pilates – Documentary Dir. Barbara Ligeti for Alternative Scenario, Earl Jeans – “Rooster” Dir. Gustavo Asensi for Striper Films, Toys ‘R’ Us – Industrial Dir. Chris Harris for Todd Street Pictures

The UPM is the Production Manager of the feature film world. For this particular indie feature there was one ‘big’ shoot day where the film’s producers were able to pull in celebrity actors such as James Caan, Vincent Pastore (Big Pussy from The Sopranos) and Frank Vincent and a few other notables, and I was brought in to help manage this beast of a shoot day. Project Details: Danny Provenzano - Director / Writer, Ted A. Bohus - Writer / Producer

Written & Directed by Josh Olson prior to his Academy Award Nomination for the "History of Violence" screenplay, Infested was my first foray into the world of independent feature filmmaking. The movie was one of the first to be shot completely with digital filmmaking technology and was photographed by digital cinematography maven, David Mullen. It was billed as a “vampire-fly-zombie movie loosely based on The Big Chill” who which we camped out on the North Fork of Long Island for a month-long shoot which proved to be the most challenging summer camp-type experience of my life. We came in on time and on budget and had a blast in the process. This was a prime example of maintaining a positive work environment for an extended period of time in often stressful and adverse conditions. Project details: Josh Olson – Director / Writer, Charles Block – Producer, M. David Mullen – Cinematographer, Lawrence Elmer Fuhrmann Jr. – Co-producer

BA in Communication/Film
Activities: Dean's List, Sigma Chi

Company Website, Portfolio, Harold Presents

Official 2011 Webby Award Honoree for Bread.Butter.cheese., Eagle Scout, Soloist [Bartione] at Carnegie Hall - [Mozart's Requiem], Emmy Nomination [MSG+ Broadcast Campaign]

Filmmaking, Technology [digital/web/mobile], Design, Travel, Film, Snowboarding, Tennis, Music, Kid stuff SKILLS: Proficient in Adobe Creative Suite, Microsoft Office Suite & Keynote, Basic Web Design (HTML & Dreamweaver), Web/Digital publishing (Word Press, Flickr), Digital Video publishing, Active Involvement in Social Media, No Criminal Record, Sexy Phone Voice